January 13, 2023 • Tech VA
Many business owners initially think of online marketing and technical support primarily in terms of website maintenance—keeping WordPress updated, fixing broken links, or making content changes. While these tasks certainly fall within a Tech VA's capabilities, they represent only a fraction of the potential support spectrum.
A skilled Technical Virtual Assistant offers a comprehensive range of digital support that extends far beyond basic website management. Understanding this broader landscape helps you envision more powerful ways to leverage technical expertise in your business.
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Let's take a look at some of the tasks a Tech VA might undertaken:
Digital Presence Management
Beyond basic website updates, this includes:
Comprehensive SEO implementation and monitoring
Website performance optimisation for speed and user experience
Analytics setup and meaningful reporting that informs business decisions
Conversion rate optimisation to turn visitors into leads
Mobile responsiveness and cross-platform consistency
Accessibility compliance to ensure your site works for all users
End User Testing
Online Marketing Management
Inbound marketing that brings in leads and new business
Content creation - strategy and distribution
Content Repurposing
Email marketing and management
Blogging & Content Creation - Articles, free ebooks, lead magnets
Amazon Kindle Self-Publishing Setup - Formatting, uploading, and setting up ebooks
Administrative Support
Technical Documentation - Creating guides, SOPs, and technical materials
Typing/Transcription - Converting audio to text, formatting documents
Scheduling & Calendar Management - Appointment booking, calendar organization
Travel Organization & Reservations - Booking travel, accommodations, itineraries
Basic Process Automation - Setting up tools to streamline workflows
Membership & Community Support
Member Management - Onboarding new members, addressing queries
Community Engagement - Monitoring forums, facilitating discussions
Membership Site Administration - Managing access, content updates, troubleshooting
Digital Ecosystem Integration
Most businesses use 20-40 different software tools, according to research by Okta. These often exist as disconnected islands rather than a cohesive system. A Tech VA's support in this area includes:
Creating seamless workflows between different platforms
Ensuring consistent data across systems
Eliminating duplicate data entry requirements
Building custom connections between tools that don't offer native integrations
Evaluating new tools for compatibility with existing systems
Automation Implementation
Business processes that follow consistent patterns are prime candidates for automation. This might include:
Email sequence creation and management
Document generation and delivery
Client onboarding workflows
Social media scheduling and content distribution
Financial reporting and invoice generation
Lead qualification and routing
Advanced Technical Solutions
For businesses with more complex needs, support can extend to:
Custom code development for specific business requirements
Database design and management
API integrations between proprietary systems
Custom reporting dashboards
Complex data analysis and visualisation
E-commerce system optimisation
Technical Problem Solving
When issues inevitably arise, having dedicated support provides:
Systematic troubleshooting rather than guesswork
Clear communication about both problems and solutions
Documentation of issues and resolutions for future reference
Implementation of preventative measures
Regular backup verification
The Implementation Reality
It's worth noting that the breadth of online marketing and/or technical support evolves over time. Most client relationships begin with addressing immediate needs and critical pain points before expanding to more strategic initiatives.
This progressive approach ensures you experience concrete value quickly while building toward more comprehensive technical infrastructure. The key advantage of ongoing support is that each improvement builds upon previous work, creating compound benefits rather than isolated fixes.
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